Monthly Marketing Drop
November
If you're stuck on where to start, follow this sequence
Reels
Post 1 · Reel · "This is who I coach
Hook:
If you're [ideal client situation 1], [situation 2] and [situation 3], you're in the right place.
Script:
Text on screen: "I coach [your ideal client]."
Say: "If you're a [ideal client] who's tired of [pain point], but still wants [result], I made this account for you."
Say: "Here, I talk about [topic 1], [topic 2] and [topic 3]. No fluff, just what actually moves the needle."
End: "Follow along if that's you."
Caption:
I coach [your ideal client] who want [result] without [big thing they hate]. If that sounds like you, hit follow and say hi in the comments.
Use a b-roll video of yourself or a b-roll video
Post 2 · Reel · "I help X get Y without Z"
Hook:
I help [your ideal client] get [result] without [big thing they hate].
Script:
Big text on screen: "I help [ideal client] get [result] without [thing they hate]."
Say: "That's it. That's the whole job."
Say: "Because most [ideal clients] think they have to choose between [result] and [thing they hate]. You don't."
Say: "Here's how I do it in three steps..." (name them in a line each)
Caption:
The promise behind everything I do: [result] without [thing they hate]. Want to know how? Comment "HOW" and I'll send you the details.
Post 3 · Reel · "Signs you need a [your niche] coach"
Hook:
3 signs you're ready for a [your niche] coach (number 2 is sneaky).
Script:
Say: "Sign one: you've read all the books on [topic] but nothing sticks."
Say: "Sign two: you're doing everything 'right' and still feel [pain point]."
Say: "Sign three: you know what to do, you just can't do it alone."
Say: "If you nodded at even one, you're not broken. You just need support."
Caption:
You don't need more information, you need a plan and someone in your corner. If you saw yourself here, send me a DM with the word "READY."
Post 4 · Reel · "Who this is NOT for"
Hook:
I'm not the right coach for you if you want [quick fix].
Script:
Say: "I'm not the right coach if you want overnight results."
Say: "I'm not the right coach if you're not willing to [uncomfortable action]."
Say: "But if you want [result] and you're willing to show up, I'd love to work with you."
Text on screen: "Honest > hyped."
Caption:
Protecting your time and money matters to me. If you're ready for real change, my doors are open. Not sure if you're a fit? Ask me below.
Post 5 · Reel · "Common mistake your ideal client makes"
Hook:
The #1 mistake I see [your ideal client] make with [your niche].
Script:
Say: "The biggest mistake I see is [common mistake]."
Say: "It feels productive because [reason it feels right]."
Say: "But it actually keeps you stuck because [real reason]."
Say: "Do this instead: [simple fix]."
Caption:
I see this all the time with [ideal client]. The fix is simpler than you think. Save this for the next time you catch yourself doing it. 🔖
Post 6 · Reel · "You don't need X, you need Y"
Hook:
You don't need more [common thing]. You need [better thing].
Script:
Say: "You don't need more discipline. You need fewer competing priorities." (swap for your niche)
Say: "Because [reason]."
Say: "Here's the shift: [one-line reframe]."
Say: "Try it this week and tell me what changes."
Caption:
Reframes like this are what I help [ideal client] work through every day. Which one hit home for you?
Post 7 · Reel · "Relatable struggle"
Hook:
The #1 mistake I see [your ideal client] make with [your niche].
Script:
Say: "The biggest mistake I see is [common mistake]."
Say: "It feels productive because [reason it feels right]."
Say: "But it actually keeps you stuck because [real reason]."
Say: "Do this instead: [simple fix]."
Caption:
I see this all the time with [ideal client]. The fix is simpler than you think. Save this for the next time you catch yourself doing it. 🔖
Post 8 · Reel · "Bold opinion"
Hook:
Unpopular opinion: [your niche] advice is making people feel worse.
Script:
Say: "Everyone says [common advice]."
Say: "But for [ideal client], that usually leads to [bad outcome]."
Say: "What actually works is [your approach]."
Say: "Agree or disagree? Tell me below."
Caption:
I'll say it again for the people at the back: [bold statement]. Come tell me I'm wrong (or right) in the comments.
Post 9 · Reel · "What I believe"
Hook:
3 things I believe about [your niche] that might ruffle some feathers.
Script:
Say: "One: [belief 1]."
Say: "Two: [belief 2]."
Say: "Three: [belief 3]."
Say: "If that resonates, you'll love working with me."
Caption:
My beliefs shape how I coach. If you share them, follow along. If you don't, that's okay too. Which one do you agree with most?
Post 10 · Reel · "Start here"
Hook:
New here? Here's where to start.
Script:
Say: "If you're at stage one and [pain point], watch my reel on [topic]."
Say: "If you're testing things and need a plan, grab my [free resource]."
Say: "If you're ready for support, here's how to work with me: [your offer]."
Text on screen: "Link in bio."
Caption:
Whether you're just curious or ready to jump in, this is your map. Save it and share it with a friend who needs it.
Carousels
Post 11 · Carousel · "I coach..."
Hook:
(slide 1): I coach [your ideal client]. Here's who that really is.
Slide 2: I coach [specific identity 1] who want [result].
Slide 3: I coach [specific identity 2] who are done with [pain point].
Slide 4: I coach [specific identity 3] who are ready to [action].
Slide 5: If that's you, you're in the right place.
Slide 6: Follow @[your handle] for [topics]. DM "[keyword]" to learn more
Caption:
Which one are you? Tell me in the comments so I can create more of what you need. 👇
Post 12 · Carousel · "My manifesto"
Hook:
Unpopular opinion: [your niche] advice is making people feel worse.
Script:
Say: "Everyone says [common advice]."
Say: "But for [ideal client], that usually leads to [bad outcome]."
Say: "What actually works is [your approach]."
Say: "Agree or disagree? Tell me below."
Caption:
I'll say it again for the people at the back: [bold statement]. Come tell me I'm wrong (or right) in the comments.